We have become so used to seeing advertising in everything we do that sometimes the simplest executions are the most powerful. Outdoor advertising is no longer simply about signs. It is a term that covers numerous messaging platforms, many of which are neither “outdoors” or just signage. Video displays are common in outdoor, whether on digital boards along a highway or on a screen in an elevator to a short commercial before a movie, video is part of outdoor. We have experience with highway bulletins, using “street furniture” in urban environments, posting on baggage carousels in airports and everything in between.