Programmatic advertising has received a lot of attention over the past couple of years and for good reason. It provides tremendous control of message delivery for the smart advertiser. Programmatic covers display, video, audio, search and numerous Outdoor formats. Because of the numerous variables that can be influenced by programmatic advertising it has turned digital advertising from “spray and pray” to a laser focused medium. What Is Programmatic Advertising But what is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising. Digital advertising has become increasingly complex. With tens of millions [...]