TV advertising has long been considered the most valuable and consistent advertising vehicle. It may have been the greatest advertising medium ever. So why is there a revolution in TV advertising and how can you benefit? CTV TV advertising was first transmitted over the airwaves and received by antennae on the set. Then came cable, delivering sharper pictures and a greater variety of channels. We now have Connected TV(CTV), TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. In other words, a Smart TV that is [...]