Media Usage During the Coronavirus 

Media usage has shifted since the start of the Coronavirus, not surprising. And many media have seen increased traffic, providing more reason for advertisers to maintain a presence in these unsettled times. Old-school media received some “bounce” as did newer digital advertising outlets. Some changes were to be expected but others may yield insight to the future of media consumption in our post-virus world. A Surprise One of the media outlets I expected to decline was radio. It did not. Radio has held on to listeners in part because almost all local radio stations can be streamed through devices and [...]