Most business people have heard the old adage that a failure to plan is a plan to fail. Nothing could be more true when it comes to a marketing plan. An effective plan should be a carefully thought out document that allows for flexibility during the year. Whether working on this with an advertising agency or on your own, there are a few things you should keep in mind as you create your 2020 marketing plan. Where Is Your Business Start with now, where is your business today? What have you achieved in 2019? Look at your successes and failures and [...]