Build The Perfect Landing Page

Many a digital marketer has put in hours of time identifying their target audience, creating ads or content to entice that audience, and then seen their efforts fail. Most of the time the assumption is that there was a problem with the advertising. The targeting was wrong, or the ad conveyed the wrong message. Quite often the real culprit is the Landing Page. A good landing page converts, a bad landing page will undermine even the smartest advertising effort. So, to improve results, attempt to build the perfect landing page. Design For the Perfect Landing Page When designing a landing [...]