Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?

By Petia Abdur-Razzaaq Principal The Stylista Group   The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one…Americans, in general, tend to love their favorite … Read more