The Basics of Email Drip Campaigns

An email drip campaign is a form of automated marketing outreach. It’s comprised of a series of emails automatically sent to a specific audience after they take a pre-determined action. Because they are automated, they can scale. Many of today's email platforms offer excellent personalization, making each communication more meaningful to the reader. Good drip campaigns are informative without inundating the prospect. They provide value. As with any content you develop, they must be authentic to your brand.  Drip campaigns can be used for many purposes. Whatever your intention, there are some basics of email drip campaigns. Objective As with [...]