Branding Archives - Metro Valley Advertising

Focus on Your Internal Brand

First Lady Eleanor Roosevelt famously declared: “A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” The same may be said of brands and companies in times of crisis: You can’t tell how strong your internal brand is until you make it survive a crisis. The devastating COVID-19 pandemic, which continues to ravage the globe and upend daily life, has many consumers and clients thinking less about brands, and more about personal health and finances. But that doesn’t mean that branding should all but cease. The following are reasons [...]

How is a Brand Different Than a Logo?

By Lara Kisielewska Optimum Design & Consulting https://optimumdc.com/ The word “branding” means different things to different people. In fact, it is probably one of the most misunderstood pieces of jargon among small businesses that don’t employ their own Advertising Agency. Many people assume that a brand means a logo, and a logo is definitely the most immediately visible part of a brand. But a brand is also composed of other visual aspects, like your fonts and colors, and maybe a set of icons. It is also your messaging, as conveyed in your marketing collateral such as your website and brochure, [...]