Brand partnerships are a great way to build business in any economy. Properly constructed, all the participants gain. It is often difficult to gain brand traction for Small and Mid-sized businesses (SMB’s) so working with other compatible brands can boost awareness faster and more cost-effectively. A brand partnership is a mutual agreement between two or more businesses or organizations. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services. Brands can help each other through a variety of ways, advertising tie-ins, content, social media, promotions and so much more [...]