When starting an advertising campaign, a business should begin with a clear objective. If any part of the long-range plan is to increase revenue, then every business must know these two metrics: Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LVC). Without knowing Customer Acquisition Cost it is almost impossible to accurately optimize an advertising campaign. Without having the Lifetime Value of a Customer, it is very hard to intelligently calculate an advertising budget. Every business must know these two metrics. What is CAC For businesses working with a Lead Generation Advertising Agency, these metrics should be discussed [...]