Every Business Must Know These Two Metrics

When starting an advertising campaign, a business should begin with a clear objective. If any part of the long-range plan is to increase revenue, then every business must know these two metrics: Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LVC). Without knowing Customer Acquisition Cost it is almost impossible to accurately optimize … Read more

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path … Read more