For those of you who don’t know what Account Based Marketing (ABM) is or how it can help your business, this blog’s for you. In its most basic form, ABM is the alignment between marketing and sales to make both more efficient. The idea is to spend more resources focused on high-value prospects so both marketing dollars and sales time are spent wisely. Old B2B Marketing In the old B2B model marketing generated as many leads as possible and sales sifted through them to find the prospects that had a high-level of interest and high value to the company. That [...]