Blog - Page 8 of 18 - Metro Valley Advertising

Inbound V Outbound Marketing

You have heard that Google and Facebook are competitors. Corporately, that may be true. They each compete for ad dollars. But smart marketers know both can be used successfully together. Similarly, Inbound and Outbound marketing are portrayed as competitors. They each have their strengths and weaknesses. In reality, they are two marketing strategies that work very well together. Instead of Inbound v Outbound marketing brands need to think about Inbound And Outbound marketing. Outbound Marketing Outbound marketing is any messaging that is pushed out to an audience. Many consider outbound disruptive because the audience did not ask for it. All [...]

By John Sadowski|2021-11-03T12:34:27+00:0011/03/21|Advertising|

Current Advertising Trends

A year ago we were in the midst of a global pandemic, locked down, awaiting a chaotic presidential election and the hoped for arrival of a vaccine. The past year has certainly been eventful. As marketers we had to adapt to the “new normal” of a changed world, rethinking our strategy, audiences, and delivery. The advertising landscape has evolved rapidly and continues to do so. The following are some of the current advertising trends we have been watching and implementing for our clients. AI and Programmatic Artificial Intelligence (AI) and Programmatic advertising are not new. However, they have become much [...]

By John Sadowski|2021-10-27T13:17:49+00:0010/27/21|Advertising|

The Most Important Google Ads Metrics

Google Ads can be a very effective and efficient way to advertise. However, when done wrong it can also be wasteful and expensive. To put yourself on the path to success you must know the most important Google Ads metrics. If you understand what to measure, then determining what to optimize is easy. KPI's For the purpose of definition, what we are really talking about are Key Performing Indicators or KPI’s. KPI’s are the metrics that get you to your objective. Metrics themselves are just performance numbers that may or may not indicate progress. As an example, an increase in [...]

By John Sadowski|2021-10-20T13:21:55+00:0010/20/21|Digital Advertising, Google, SEM|

Video and Outdoor Advertising

Last week’s blog explored the value of using video in a marketing campaign. The ROI of video is undeniable. Video is also remaking the oldest advertising media, Outdoor. People have been using signs since the caveman. As a means of advertising outdoor has influenced consumers since they traveled on horseback. Now digital Outdoor advertising is using the most sophisticated marketing tools to impart messaging. Video and Outdoor advertising are a perfect match. What Is Outdoor Outdoor Advertising or Out-of-Home (OOH) is just that. Any advertisement that reaches a person outside the home. Outdoor takes many forms, from highway billboards, to [...]

By John Sadowski|2021-10-13T19:10:16+00:0010/13/21|Digital Advertising, Outdoor Advertising, Video Marketing|

The ROI of Video

Video marketing is all the rage these days. And with good reason, people like to watch video. Yet, many marketers are not sure if it is right for them. The idea of creating video can seem daunting. While creating a good video is more expensive than writing a blog it does not have to be as expensive as a national Television commercial. But the ROI of video is so strong it should convince anyone involved with advertising to jump in. People like to watch video. Most of us have noticed the increase in the number of videos on the internet. [...]

By John Sadowski|2021-10-06T14:18:04+00:0010/06/21|Advertising, TV Advertising, Video Marketing|

More Changes To Google Ads

Everyone knows that change is part of life. And, if you are in Search Engine Marketing (SEM) those changes happen often and sometimes drastically. We have to adapt to changes in the economy, society, behaviors and of course, Google. To some, it may appear that as many disruptions come from Google as all other sources combined. People who use paid search must take all of these changes into consideration. Even if paid search is not part of your marketing, how and why more changes to Google Ads occur is important to understand. Two of the most significant changes Google has [...]

By John Sadowski|2021-09-29T12:58:45+00:0009/29/21|Google, SEM, Social Media|

Why You Need A Media Audit

What is a media audit and why do one? A media audit is the process of determining whether the advertising being bought for your company is achieving your objective and doing so at fair market cost. Media is usually the largest line item in an advertising budget. If it fails to meet your goals or is over-priced it can doom an advertising campaign. Just as you review your finances regularly, you should have a regular media audit. Objective Advertising should start with the end in mind. You need a clear understanding what it is you want to happen. For many [...]

By John Sadowski|2021-06-23T16:35:29+00:0006/23/21|Advertising, Advertising Agency|

Voice Activated Search – It’s Real

Some aspects of Artificial Intelligence seem a little Star Trekky, something that might be feasible on TV but not in real life. But do not treat voice activated search as a surreal fantasy from the future, because it is here now. And voice activated search is real. What seemed like a sci-fi gimmick is now part of everyday life and your business had best be prepared. Voice Activated Search is Growing Data suggests that about 55 million American households will own a smart speaker whether it be Amazon Alexa, Google Home or another brand by 2022. And then of course [...]

By John Sadowski|2021-06-09T15:51:48+00:0006/09/21|Advertising, Digital Advertising, SEO|

Google Ads Work!

When discussing paid search with our clients a number of questions regularly come up about the value of paid search, and in particular, Google paid search. Many people are not sure that Google Ads work. We have attempted to answer the more common questions here. Search Engine Use The first question often asked of us is “Do my customers really use paid search when looking for a product or service”? Two pieces of data from a WebVisible survey answer that: 86% of consumers use the Internet to find a local business 72% of consumers prefer to find information on local [...]

By John Sadowski|2021-06-02T14:36:55+00:0006/02/21|Advertising, Digital Advertising, SEM|

Five Facebook Failures

Facebook has a huge audience and tremendous data on that audience to help advertisers. One of the many reasons it is still the leader in social media. Since so many of your clients and prospects use the platform it makes sense to advertise there. As with any advertising media if you use it incorrectly you will waste time and money. The following are five Facebook failures to avoid. Audiences Target the correct Audience. Before you start, create a customer avatar, in other words, build a profile of what your ideal customer looks like. This will include age, gender, interests, behaviors [...]

By John Sadowski|2021-05-27T13:09:17+00:0005/27/21|Advertising, Digital Marketing, Social Media|