The Revolution In TV Advertising

TV advertising has long been considered the most valuable and consistent advertising vehicle. It may have been the greatest advertising medium ever. So why is there a revolution in TV advertising and how can you benefit? CTV TV advertising was first transmitted over the airwaves and received by antennae on the set. Then came cable, … Read more

How is a Brand Different Than a Logo?

By  Lara Kisielewska Optimum Design & Consulting The word “branding” means different things to different people. In fact, it is probably one of the most misunderstood pieces of jargon among small businesses that don’t employ their own Advertising Agency. Many people assume that a brand means a logo, and a logo is definitely the … Read more

Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?

By Petia Abdur-Razzaaq Principal The Stylista Group   The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one…Americans, in general, tend to love their favorite … Read more

Is Artificial Intelligence Taking Over Advertising?

Technology is advancing at breakneck speed and with it changes in advertising are rapidly evolving. While we have seen Search and Social media become major components of the advertising ecosystem where does Artificial Intelligence(AI) fit in? Is Artificial Intelligence really taking over Advertising? You would be surprised. Last year Lexus revealed that they had released … Read more