Re-Imagining TV Advertising
For years, we have been hearing that TV advertising is dying. In some reports, already dead. Yet, we believe TV advertising is alive and well, maybe doing better than ever. The reason TV advertising is doing so well is the very reason that people say it is dying, there are so many platforms available with such great targeting. Now it is just a matter of re-imagining TV advertising, not writing it off. The Power of TV TV still has unparalleled reach. It touches more people worldwide than any other content-based media. Currently, more than 120 million American homes have a [...]