You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel … Read more

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path … Read more

Rank Higher on Google

Every business wants to be at the top of the page for a Google search but how do you get there? Businesses who rank highly on the SERP (Search Engine Results Page) don’t get there by accident. But with a little time and effort you can drastically increase your businesses placement. Start by expanding your … Read more

SEO & SEM- Perfect Together

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), … Read more