Digital Advertising Archives - Page 4 of 6

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

Introducing Metro Valley Advertising

Many of you have been reading this blog for over 2 years now. In all that time we have not formally introduced ourselves. How rude! Seriously, knowing who we are, what we do, and why we do it can help put everything in perspective. Introducing…Metro Valley Advertising. Metro Valley was formed in February of 2011 by John Sadowski (your author). Our mission is to drive revenue growth for our clients through Lead Generation. We help businesses who are not growing as fast as they would like; or have increased competition and fear losing market share or have a new product [...]

By John Sadowski|2020-02-06T13:46:02+00:0002/06/20|Advertising, Advertising Agency, Digital Advertising, Google|

Programmatic Advertising

Programmatic advertising has received a lot of attention over the past couple of years and for good reason. It provides tremendous control of message delivery for the smart advertiser. Programmatic covers display, video, audio, search and numerous Outdoor formats. Because of the numerous variables that can be influenced by programmatic advertising it has turned digital advertising from “spray and pray” to a laser focused medium. What Is Programmatic Advertising But what is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising. Digital advertising has become increasingly complex. With tens of millions [...]

By John Sadowski|2020-01-08T00:37:29+00:0001/08/20|Advertising, Digital Advertising|

7 Common Local SEO Mistakes

Many businesses hurt their Local SEO with mistakes that they are unaware of. We see these mistakes all too often when meeting with businesses. Fortunately, these are errors that a relatively easy to fix. So, don’t get discouraged if you do find a few mistakes. The good news is it’s fairly easy to fix all of these. 1. No Google My Business Profile When you think of search engine optimization (SEO), then you immediately think of your website ranking in Google’s results. However, with local SEO, there’s a bit of a twist. Search for “pizza near me” and you’ll see [...]

By John Sadowski|2019-12-03T20:41:12+00:0012/03/19|Advertising Agency, Digital Advertising, Google, SEO|

SEO Tools

In last weeks blog we discussed some of the terms necessary to conduct a thorough SEO (Organic Search) campaign. As we noted, there are a number of components to successful SEO. Fortunately, there are also some very powerful SEO tools that can help in your efforts. Some of these tools are completely free. Others have free versions and more robust paid platforms. If SEO is part of your marketing, whether as an in-house effort or if you are outsourcing to a Digital Agency, you should be utilizing some of these platforms. Google Search Console Another free site from Google that [...]

By John Sadowski|2019-09-17T00:33:59+00:0009/17/19|Advertising, Backlinks, Digital Advertising, SEO|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

By John Sadowski|2019-09-10T00:14:43+00:0009/10/19|Advertising, Advertising Agency, Backlinks, Digital Advertising, SEO|

KPI’s and Metrics

Whether you are a digital advertiser or traditional advertiser, data is crucial to your advertising success. But what do you measure? There are two kinds of data points to consider KPI’s and Metrics. The main focus of any advertiser should be on their KPI’s, not metrics. What Are KPI's and Metrics KPI’s (Key Performing Indicators) are the data points that are used to measure performance and success. A metric is a number that may be a part of the KPI. Metrics and KPIs are like squares and rectangles: All squares are rectangles, but not all rectangles are squares. Similarly, all [...]

By John Sadowski|2019-09-03T19:54:56+00:0009/03/19|Advertising, Advertising Agency, Digital Advertising|

SEO and the Importance of Content in Digital Advertising

In the hard and fast world of digital advertising, your product is really only as good as the content you put on the Internet. Any advertising agency worth their salt already knows the ways in which content in the physical world, from print media to billboards to commercials on TV, plays a hand in selling a good or a service, and in this digital age, the Internet presents a much larger playground. A good digital agency will know that if you put quality writing, graphics, ads, and more into the Web, the returns are enormous, enough that according to Brafton, [...]

By John Sadowski|2019-08-27T23:53:45+00:0008/27/19|Advertising Agency, Content Marketing, Digital Advertising, SEO|

Is Artificial Intelligence Taking Over Advertising?

Technology is advancing at breakneck speed and with it changes in advertising are rapidly evolving. While we have seen Search and Social media become major components of the advertising ecosystem where does Artificial Intelligence(AI) fit in? Is Artificial Intelligence really taking over Advertising? You would be surprised. Last year Lexus revealed that they had released a TV commercial that was entirely scripted by AI. Partnering with IBM and Watson, Lexus fed the computer numerous data points including the winning commercials for the last 15 Cannes Golden Lions and 10 years of the best “luxury” commercials. A gimmick, sure! But it [...]

By John Sadowski|2019-08-13T22:52:14+00:0008/13/19|Advertising, Advertising Agency, Digital Advertising|

Increase Performance With Google Analytics

Google Analytics is a must-have tool for any business with a website. Every Digital Marketer should install this platform. There are over 40 million users of GA.Whether you collect leads from your site or run a full e-commerce business, Google Analytics(GA) can help increase performance. Here are some great ways to use this free platform to help your business: Examine Channels Channels refers to the kinds of online traffic that comes to your site. Typical channels will include Organic, Paid, Social, Email etc. The Channels report will provide all of the metrics for each of these broad categories, informing you [...]

By John Sadowski|2019-08-06T22:43:45+00:0008/06/19|Advertising, Digital Advertising, Google|

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