Convergence And What It Means For You

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend … Read more

Programmatic Advertising

Programmatic advertising has received a lot of attention over the past couple of years and for good reason. It provides tremendous control of message delivery for the smart advertiser. Programmatic covers display, video, audio, search and numerous Outdoor formats. Because of the numerous variables that can be influenced by programmatic advertising it has turned digital … Read more