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Marketing Metrics You Must Measure

We all realize the necessity of a good web presence for business. Whether you are running an organic campaign or paying for traffic you need to measure your results if you want to be successful. If you don’t know your metrics, you will waste money and potentially hurt your business. This is true whether your advertising is done online or traditionally. As a business owner it is difficult to find the time. The following list is a good place to start, and many of the marketing metrics can be applied to digital or traditional advertising. Website Traffic The traffic that [...]

By John Sadowski|2021-01-27T16:43:58+00:0001/27/21|Advertising, Advertising Agency, Digital Marketing|

10 Digital Terms and Acronyms You Must Know

In the advertising business it is our job to position products and services so that consumers believe they must have them. In doing so we often create clever sounding names and words to attract attention. Sometimes, we are so clever that we confuse. That is especially true in digital advertising where new products and services come online almost daily. The following are 10 digital terms and acronyms you must know. Account Based Marketing Account Based Marketing (ABM) – this is a focused growth strategy where the marketing and sales teams work together to identify high value prospects and create custom [...]

By John Sadowski|2021-01-13T20:00:28+00:0001/13/21|Advertising, Digital Advertising|

Develop Your 2021 Advertising Strategy

The new year is a time when many businesses put their latest advertising strategies to work. After the difficulties of 2020 planning for the uncertainty of the coming year is more important than ever. Developing your 2021 advertising strategy is the best way to increase your sales and revenue for the coming year. Objective A successful advertising strategy starts with a clear objective. What is it that we want our target audience to do? If we are looking to increase sales, then a clear understanding of the sales process or cycle for our business is necessary. The process for every [...]

By John Sadowski|2021-01-06T18:55:37+00:0001/06/21|Advertising, Advertising Agency|

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

By John Sadowski|2020-12-23T17:19:59+00:0012/23/20|Advertising, Advertising Agency, TV Advertising|

Radio – The Resilient Media

I recently came across an article that described radio as “resilient”. There has never been a media that has been written off more than radio. Talking movies were supposed to kill radio, they didn’t. With the growth of television radio was thought to be finished. Not. Radio was toast when portable music players like Walkman’s became the rage. Didn’t happen. And surely digital was more than radio could endure. But radio – the resilient media continues. Post Covid Ratings Not surprisingly, during the first six weeks of the pandemic radio ratings dropped dramatically. Drive time listening was impacted the most [...]

By John Sadowski|2020-12-16T16:42:13+00:0012/16/20|Advertising, Radio Advertising|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Common B2B Marketing Mistakes

Business to Business marketing is becoming increasingly complex. And with so many things to remember mistakes are easier to make. Because the value of a client in B2B is often quite high, advertising errors can be costly. Eliminating common B2B marketing mistakes can save money and increase revenue. The acronym ABM (Account Based Marketing) is often misunderstood. The purpose of ABM is for marketing to work with sales to identify high-value prospects and focus on that segment. The idea is that marketing will generate the kinds of leads the sales team wants. Content and campaigns are dedicated to a specific [...]

By John Sadowski|2020-11-19T13:58:47+00:0011/19/20|Advertising, Content Marketing, Digital Marketing|

3 Ugly Marketing Terms You Need To Love

Take a moment to ponder the connotative impact of these terms: Customer Experience, Target Audience, and Marketing. Great, now let’s look at each and consider its distasteful overtone, why the concept is vital for your business, and how re-thinking it can revitalize your marketing strategy. Customer Experience Once cyberspace became an even playing field in the early 2000’s, customer experience became one of the most influential indicators for a successful brand. It was the difference between a loyal customer and a customer that no matter how much they liked you and perhaps how competitive your prices were, they were seduced [...]

By Rosie Kosinski|2020-11-05T14:03:25+00:0011/05/20|Advertising|

B2B Leads With PPC

Business to consumer (B2C) advertisers have long found that Pay-Per-Click (PPC) advertising is a great way to generate leads and customers. For some time Business to Business advertisers (B2B) have resisted PPC. As B2B advertisers have come to recognize that search engines and social media are used by business-people and consumers alike, PPC has grown in popularity. More companies get B2B leads with PPC. It is estimated that over 70% of B2B buyers use search engines when researching their next purchase. Because targeting options are now so refined, using Google and Facebook for lead generation has become more efficient. And [...]

By John Sadowski|2020-10-28T18:32:40+00:0010/28/20|Advertising, Digital Advertising, Digital Marketing, Google, SEM|

Six Common Advertising Mistakes

The advertising world gets more complicated by the day. New media becomes available regularly. People gravitate from one social platform to another. Yes, even pandemics confuse the situation. However, if you are going to market your business there are certain basics you should follow. If you avoid these six common advertising mistakes your chances of success will increase greatly. Campaigns Not Ads Advertising is not a one-off. Do not begin advertising thinking you will create an ad and be successful. Advertising takes time and planning. Think in terms of advertising campaigns. Begin by understanding your customers’ sales cycle. How do [...]

By John Sadowski|2020-10-21T17:13:35+00:0010/21/20|Advertising, Advertising Agency|

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