The Basics of Email Drip Campaigns

An email drip campaign is a form of automated marketing outreach. It’s comprised of a series of emails automatically sent to a specific audience after they take a pre-determined action. Because they are automated, they can scale. Many of today’s email platforms offer excellent personalization, making each communication more meaningful to the reader. Good drip … Read more

Every Business Must Know These Two Metrics

When starting an advertising campaign, a business should begin with a clear objective. If any part of the long-range plan is to increase revenue, then every business must know these two metrics: Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LVC). Without knowing Customer Acquisition Cost it is almost impossible to accurately optimize … Read more