Inbound V Outbound Marketing
You have heard that Google and Facebook are competitors. Corporately, that may be true. They each compete for ad dollars. But smart marketers know both can be used successfully together. Similarly, Inbound and Outbound marketing are portrayed as competitors. They each have their strengths and weaknesses. In reality, they are two marketing strategies that work very well together. Instead of Inbound v Outbound marketing brands need to think about Inbound And Outbound marketing. Outbound Marketing Outbound marketing is any messaging that is pushed out to an audience. Many consider outbound disruptive because the audience did not ask for it. All [...]