Reach And Frequency In Advertising
Reach and Frequency are the most basic of advertising principles, and the most overlooked. Reach refers to the number of people who are touched by a message. Frequency refers to how often they are exposed to the message. Ideally, both numbers would be maximized, but as everyone has a budget those numbers need to be managed for optimal effectiveness. Whether we're managing a TV ad buy or Google Ads campaign, we always pay close attention to reach and frequency. Reach Reach refers to a specific target. The target is defined by the geography and demographics needed by the advertiser. An [...]