John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 167 blog entries.

Re-Imagining TV Advertising

For years, we have been hearing that TV advertising is dying. In some reports, already dead. Yet, we believe TV advertising is alive and well, maybe doing better than ever. The reason TV advertising is doing so well is the very reason that people say it is dying, there are so many platforms available with such great targeting. Now it is just a matter of re-imagining TV advertising, not writing it off. The Power of TV TV still has unparalleled reach. It touches more people worldwide than any other content-based media. Currently, more than 120 million American homes have a [...]

By John Sadowski|2022-08-09T15:13:36+00:0008/09/22|Advertising, TV Advertising|

6 Secrets Your Digital Agency Isn’t Sharing

Hiring an advertising agency is a big step for many businesses. This is especially true when hiring a digital agency. There are many different components to digital advertising, search, social, display, video etc. And, there is the technical side to digital starting with website development. As you go through the process of considering who will help you with this critical task be aware of these 6 secrets your digital agency isn’t sharing. Your Project is Being Outsourced When we hire an agency, we assume that all of the work will be done by that agency. That is not always the [...]

By John Sadowski|2022-07-28T14:13:32+00:0007/28/22|Advertising Agency, Digital Marketing|

Attribution Modeling – How It Works

If you have spent any time in advertising, you are probably familiar with the term “Optimization”, the process of improving advertising results. Logically, improving the process involves reviewing data and drawing conclusions. But how the data is interpreted affects the optimization. Are all clicks created equal or are some more valuable than others? Are site visits driven by TV ads better than social media traffic? That is where attribution modeling comes in. How clicks are valued greatly affects optimization. We explain Attribution modeling and how it works. What is attribution modeling Most paths to purchase are not a straight line. [...]

By John Sadowski|2022-07-14T13:04:52+00:0007/14/22|Advertising|

5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

By John Sadowski|2022-06-27T23:35:37+00:0006/28/22|Advertising, Content Marketing, SEO, Video Marketing|

5 Steps To Build Your Brand

Businesses are always looking for ways to differentiate themselves from their competitors. Most companies know they should have a brand, but they are not sure what that means and how to do it. Whether you are planning an elaborate advertising campaign or just want an informative website, a brand is essential. The following are 5 steps to build your brand, one that reflects your unique business. What is a Brand Start by learning what a Brand means. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those [...]

By John Sadowski|2022-06-16T14:43:36+00:0006/16/22|Advertising|

Advertising Acronyms and Jargon

Many businesses have acronyms as part of their lexicon. But the advertising industry revels in new acronyms and terminology, like it is a secret code or an opportunity to show you belong. As digital marketing grows the development of new jargon grows as well. The following are some of the basic and more important advertising acronyms and jargon: CPM(Cost per Thousand) The cost to reach 1,000 people in the target demo. As an example if an ad cost $500 and reached 1000 people in our target audience then the CPM is $500. Contextual Targeting Selecting audiences based on the [...]

By John Sadowski|2022-06-03T12:55:46+00:0006/03/22|Advertising, Digital Marketing|

How To Buy Radio

Radio is a powerful advertising vehicle for many businesses. Radio reaches over 93% of the population in America. It is popular with people of all ages, reaching at least 90% of all age groups from Gen Z to Boomers to The Silent Generation. And radio is an intimate form of advertising since many people listen alone, i.e. jogging or driving. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. Radio loyalty translates into trust. News delivered via radio was considered the most trusted news medium in the United States [...]

By John Sadowski|2022-05-26T16:28:47+00:0005/26/22|Advertising, Radio Advertising|

Multi-Platform Advertising

There is an old expression which states that a rising tide raises all ships. It is a statement that also applies to a good multi-platform advertising campaign. Mixing media that complement one another will yield results greater than the sum of the parts. We have always found that using Pay-per-Click(PPC) with SEO is a great combination. But what happens when we add in social media advertising and email marketing? Search Engine Optimization Search Engine Optimization or SEO is the process of optimizing your website so that it shows higher on the Search Engine Results Page (SERP). You cannot enhance your [...]

By John Sadowski|2022-05-17T20:32:53+00:0005/17/22|Advertising, Digital Advertising|

Outdoor Advertising in the 21st Century

For many years, Outdoor or Out-of-Home advertising measurement and metrics were left in the Dark Ages. TV and Radio introduced Personal People Meters (PPL’s) to accurately assess who watched or listened to a program. Digital then went a step further and overlayed first party data with third party data, to serve and measure ads granularly. In the meantime, Outdoor only had estimates. That has changed dramatically. Many of us remember the thin black rubber hoses pulled across highways that we crossed as we sped from one place to another. Those were Department of Transportation (DOT) counters used to estimate traffic. [...]

By John Sadowski|2022-05-10T18:30:06+00:0005/10/22|Advertising, Outdoor Advertising|

Become A Thought Leader

The term “Thought Leader” has become such a popular buzzword that it is almost cliché. But thought leadership is real and a proven tactic for marketing your business. The title is not given out formally but earned over time. This is not a way to quickly grow your business. Paid advertising will lift your company much faster. However, people and companies who are considered thought leaders will find consistent growth much easier to attain. We generally consider thought leaders to be people who, based on their knowledge and experience in an industry, offer unique guidance, inspire innovation and influence others. [...]

By John Sadowski|2022-04-26T23:04:03+00:0004/26/22|Content Marketing|

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