John Sadowski, Author at Metro Valley Advertising

Trends in Content Marketing

Content marketing is the centerpiece of an Inbound marketing strategy. It is the information that keeps customers and prospects engaging with you. Properly executed, Inbound marketing can provide a steady stream of leads and customers. But, how you create and demonstrate your knowledge has changed with time. Understanding the latest trends in content marketing is essential to sharing advice that excites and drives action. Outbound v Inbound Marketing Outbound marketing is all about sending messaging at scale to prospects. While targeting is used, the volume necessary for success insures there will be a lot of waste. Inbound marketing is the [...]

By John Sadowski|2023-08-09T15:33:56+00:0008/09/23|Advertising, Content Marketing|

Develop An Effective PI Marketing Budget

One of the most challenging marketing tasks for any business is establishing their marketing budget. This is true for Personal Injury attorneys as well. A quick review of “benchmarks” for the industry is not especially helpful, with ranges from 5-25% of gross revenue commonly found. To develop an effective PI marketing budget, you need to take a number of factors into consideration. Industry Benchmarks Industry benchmarks are usually nothing more than averages. If you are an “average” firm that might work for you. We find that each firm is unique, with their own needs and desires. So, while benchmarks provide [...]

By John Sadowski|2023-08-03T12:56:23+00:0008/03/23|Personal Injury Advertising, Personal Injury Attorney Advertising|

Twitter Rebrands Itself to “X”

Introduction: Twitter, the popular social media platform known for its iconic blue bird logo, has recently changed to “X.” Led by its co-founder and CEO, Elon Musk, the platform embarked on a bold rebranding effort, replacing the iconic bird with a bold "X" symbol. This curveball has sparked curiosity and debate among marketers and Musk's fans, raising questions about the future of Twitter's well-established brand recognition. The change aligns with Musk's vision of creating an all-encompassing "everything app" named "X," a project he believes will surpass the very platform that birthed it. Let's explore the recent changes and determine what [...]

By John Sadowski|2023-07-31T16:18:45+00:0007/31/23|Advertising, Social Media|

Marketing Fundamentals for PI Attorneys

When researching “marketing” for personal injury attorneys we often come across articles suggesting you need a great website, or that content marketing is important, or SEO is a must. All of these are fine tactics if used correctly. But they are not “marketing”. If you don’t understand marketing fundamentals for PI attorneys, then your tactics may well fall flat. What is marketing? It is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase. In traditional [...]

By John Sadowski|2023-06-21T11:57:33+00:0006/21/23|Advertising, Personal Injury Attorney Advertising|

Ethics in Advertising Data

Cyber-security, data breaches and failure to protect data are big news. It is not confined to the finance world. Facebook recently paid huge fines for how it collected data and with whom that data was shared. They are not alone for intense scrutiny. Data is extremely important in advertising/media and its’ value will continue to grow. At the same time the public is increasingly aware of how data is used and misused. For marketers, ethics in advertising data is of paramount concern. Consumers are over-whelmed with advertising. Because of that, they are particular about what they engage with. By using [...]

By John Sadowski|2022-11-23T13:31:34+00:0011/23/22|Advertising|

Create The Perfect Media Plan

The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]

By John Sadowski|2022-10-25T19:36:11+00:0010/25/22|Advertising, Advertising Agency|

Radio Reimagined

Not long ago we discussed how TV advertising has evolved to remain a powerful media for marketers. Well, Radio Advertising has been doing the same. Just as traditional media like Outdoor and TV have become more digital, so has radio. And with digitalization, there are more varied opportunities for radio to become part of a media plan. The new tactical uses of radio is what we call Radio Reimagined. As one of the earliest media forms radio was supposed to be replaced by “talking” movies. Then television and of course music television should have eliminated the need for radio. But [...]

By John Sadowski|2022-10-12T13:06:18+00:0010/12/22|Advertising, Radio Advertising|

Improve Your Social Media Presence

We all know that social media is here to stay. And many business owners realize it can play an important role in marketing their business. But, as so many of us are time-impoverished actually using the media can be a challenge. While social media advertising can be very effective, When you improve your social media presence through posting and publishing it can elevate your business to the next level. Improving your social media presence will take a little time. But, with a smart plan and some consistency it will not be a big imposition. And it is worth it. Facebook [...]

By John Sadowski|2022-09-28T14:03:37+00:0009/28/22|Advertising, Content Marketing, Social Media|

Google Optimizations

Once you have set up a Google Ads account the next step is boost the results. Optimization is the process of improving or getting the most out of your advertising spend. If you are like most of us, advertising dollars are precious. And you want to use your marketing budget as efficiently as possible. There are a number of strategies for optimizing Google Ads. The following are some of our favorites. Google offers two platforms for paid search, Google Ads and Smart Campaigns. The latter is a fully automated search platform with Google providing all of the optimizations through their [...]

By John Sadowski|2022-09-13T17:56:36+00:0009/13/22|Google, SEM|

Improve Website Bounce Rate

Bounce rate is an indicator that people are not always getting what they want on your website. You can’t please everyone all the time. But, it is important to keep people engaged on your website. Not only does website engagement build your brand, a high bounce rate can negatively impact your SEO. Several factors can affect bounce rate. Some are technical, some are design and others are content related. There are a number of strategies you can adopt to improve website bounce rate. What Is Bounce Rate Google defines bounce rate as “a single-page session to your site”. “In Analytics, [...]

By John Sadowski|2022-08-23T16:11:43+00:0008/23/22|Advertising, Digital Advertising, SEO|

About John Sadowski